Steal Bad Boys’ Marketing Strategy
Bad Boys: Ride or Die starring Will Smith and Martin Lawrence hit theaters and the reviews are raving. I haven’t seen the movie just yet but I am excited to complete the franchise with the fourth installment.
With a decent box office report for opening weekend, I decided to look into their marketing strategy and highlight some valuable methods that anyone can use. While "Bad Boys" had the advantage of a substantial budget, the principles behind their influencer marketing and hashtag strategies can be scaled to fit businesses of any size. By leveraging social media influencers, creating engaging content, and strategically using hashtags, small businesses can generate buzz, build community, and drive engagement without breaking the bank.
Influencer Marketing
Bad Boys capitalized on the platforms of influencers who align with their brand. By choosing personalities that resonate with their target demographic, they ensured that their message reached the right ears.
Small Business Tip: You don't need a celebrity to make an impact. Identify local influencers or micro-influencers within your niche. These individuals often have a highly engaged audience and can promote your product or service in a more personalized and cost-effective manner.
Branded Hashtags
If you’re wondering if hashtags are still relevant, this film showed that they still are alive and well. On the platform formerly known as Twitter, the film used the branded, #BadBoys, creating a unified way for fans to engage with the movie.
Small Business Tip: Develop a unique, memorable hashtag for your business or campaign. Encourage your customers to use it when they post about your products or services. This not only boosts brand visibility but also allows you to track and engage with user-generated content.
Content Marketing:
"Bad Boys" used a variety of content formats to keep their audience engaged before and after the film’s release. From blog posts and articles to reels and fan pictures, they ensured a steady stream of content that was both entertaining and informative, all optimized for search engines.
Small Business Tip: Diversify your content marketing strategy. Regularly publish blog posts, create engaging videos, and share infographics on social media. Ensure all content is optimized for SEO to improve your search engine ranking and drive more organic traffic to your site.
Three strategies that any business can implement into the marketing strategy.
Remember, the key to success is authenticity and engagement. When you connect with your audience on a genuine level, they become your most powerful marketers. Which one will you begin with? Let me know in the comments!
